Designing Amazing Welcome Emails to Engage New Subscribers
If you're in the business of email marketing, then you know that the welcome email is one of the most important emails that you'll ever send. It's the first communication that your new subscribers receive from your company, and it's the perfect opportunity to make a great first impression.
Why You Need a Welcome Email
First and foremost, a welcome email helps to set expectations for the relationship between your company and your subscriber. It lets them know that you appreciate their interest in your company and that you're grateful for their time. Additionally, welcome emails have been shown to have a high open rate, which means that your subscribers are more likely to engage with your content if they receive a welcome email.
But perhaps the most important reason to send a welcome email is that it gives you an opportunity to engage with your subscribers in a way that other emails can't. A welcome email allows you to introduce your company and your products or services, and to start building a relationship with your subscribers.
What Makes a Great Welcome Email?
So, what should you include in your welcome email in order to make it amazing? Below are a few tips to keep in mind:
- Make it personal: Use your subscriber's name in the email and address them directly. This will help to build a connection between your company and the subscriber.
- Set expectations: Let your subscriber know what they can expect from your emails, how often you'll be sending them, and what kind of content they can look forward to.
- Show your personality: Use your welcome email as an opportunity to showcase the personality of your brand. Use a friendly tone and let your subscriber know that you're excited to have them on board.
- Include a call to action: Encourage your subscriber to take action, whether that's to visit your website, sign up for a trial, or follow you on social media.
Examples of Amazing Welcome Emails
Looking for inspiration? Check out these examples of welcome emails that engage and delight:
- Uber: Uber's welcome email is simple and to the point. It thanks the subscriber for signing up and lets them know what to expect from the service.
- Birchbox: Birchbox's welcome email includes a video that introduces the company and invites the subscriber to explore the website.
- Grammarly: Grammarly's welcome email includes a fun cartoon that shows the benefits of using their service.
Conclusion
A great welcome email sets the tone for the relationship between your company and your subscribers. By making it personal, showing your personality, and including a call to action, you can make sure that your welcome email engages and delights your new subscribers. Take a cue from the examples above, and use your welcome email to start building a relationship with your subscribers that will keep them engaged and loyal for years to come.