Maximizing Your Email Open Rates with Preheaders
If you're running an email marketing campaign, you know that getting high open rates is critical to success. But with so many emails flooding your customers' inboxes, getting them to even look at your subject line can be a challenge. That's where preheaders come in.
What are Preheaders?
A preheader is the snippet of text that appears immediately after or below the subject line in an email preview. It's usually between 40-50 characters long and can be customized to give your subscribers a hint of what's inside your email.
Why are they Important?
Preheaders can make or break the success of your email marketing campaign. They give you an extra opportunity to grab your subscribers' attention and encourage them to open your email. If you don't use a preheader, the email client will automatically display the first few lines of the email, which may not be compelling enough to get your subscribers to open it.
How to Write Effective Preheaders
So how do you write a preheader that will entice subscribers to open your email? Here are some tips:
- Keep it short and sweet. Keep your preheader to 40-50 characters so that it doesn't get cut off in the email preview.
- Make it relevant. Your preheader should give readers a sneak peek into the content of your email and why they should care.
- Incorporate a call-to-action. Use action-oriented language in your preheader to encourage readers to take the next step.
- Test different preheaders. A/B test different preheaders to see which ones get the most opens.
Examples of Effective Preheaders
Here are a few examples of effective preheaders:
- "Last chance to save on our Black Friday sale"
- "Get 15% off your first purchase when you sign up"
- "View our new arrivals for the season"
- "Don't miss out on our exclusive offer for email subscribers"
Conclusion
Preheaders are a simple yet effective way to improve your email open rates. By following these tips, you can create preheaders that grab your subscribers' attention and encourage them to open your emails.